Feel the Power
of Expertise.

We power your profile. Everything else ladders back to that.

Reputation strategy, sector insight and disciplined execution for leaders in Travel, Tourism & Hospitality.

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The Reality

The communications industry needs a shake up. Expectations are higher and reputation has never mattered more.

Many organisations now need more than activity or visibility – they need experienced judgement, clear advice and support that keeps pace with the realities they face.

We work with organisations and leaders operating in complex, high-stakes environments who value perspective, discretion and outcomes.

We don’t chase noise. We help clients build standing.

Methodology

Pulse.

We take your pulse – clearly and honestly. Where you sit in the market. How you’re perceived by the people who matter. Where the risks are hiding and where the real opportunities lie. This isn’t a generic audit. It’s an experienced assessment grounded in sector knowledge.

Profile.

We build your profile with intent. That may mean elevating leadership, resetting a narrative, or ensuring you show up in the right rooms with the right message. PR and media relations are tools we use – not the end game.

Power.

Led by senior practitioners who stay close. We simplify the complex because we know what matters. When additional capability is required, we bring in trusted specialists who meet our standards. That’s how we scale without losing judgement.

Expertise

Home Territory.

Travel, tourism, hospitality and placemaking are not just verticals to us. They are the worlds we live in. We understand the nuance because we’ve been there.

A Powerhouse of Reputation

Unmatched Sector Experience

Making Magic Happen

Collective Experience

Who we’ve worked with.

Between us, we’ve worked with some of the best known and respected brands in the travel, tourism and hospitality industry.

The Toolkit

We lead with outcomes. These are the levers we use to protect reputation and move organisations forward.

Reputation Strategy

Diagnostics and clear-eyed assessment of risk.

Executive Profiling

Positioning leaders with credibility and thought leadership.

Media Strategy

Relations, training, and earned influence.

Corporate Affairs

Government engagement and stakeholder strategy.

Crisis Preparedness

Embedded counsel and readiness before it hits.

Place Narrative

Destination development that gives places meaning.

The Founders

Experience. Judgement.
Delivery.

Chris Waite

The Simplifier

A strategist who builds as well as advises. Chris cuts through complexity to shape narratives that are clear, credible and fit for the real world. A trusted voice on national television, he knows how to make messages resonate.

Gaynor Reid

The Connector

One of the deepest media networks in the sector. Gaynor brings sharp commercial instinct and knows how influence really works. She senses when a story is ready to move and creates the conditions for it to happen.

LJ Loch

The Strategist

Deep expertise in corporate affairs and complex reputation environments. Calm, considered and highly disciplined, LJ helps leaders find their voice and navigate pressure with clarity and confidence.

Feel the Power of Expertise.